Happy Holidays from Xicay Technologies!

When it comes to communicating with potential and current clients, we think of digital marketing as a great equalizer. Without it, businesses would still have to use expensive traditional platforms like TV commercials, billboards, and newspapers. Today, no matter the business size or industry, digital marketing can turn brands into household names. Digital marketing allows…

Experts estimate e-commerce revenues to grow to $6.54 trillion in 2022 from $3.53 trillion in 2019. If you haven’t used this selling tool to boost your business yet, it’s about time you did. With all signs pointing to continued growth, it’s time to learn everything you can about this market.  Magento, Shopify, and WooCommerce are…

With consumers using thousands of different gadgets to surf the internet, having a responsive web design is now more crucial than ever. Imagine a hundred potential clients finding you daily through their mobile phones — and ending up on a non-mobile-friendly site! To succeed in today’s modern environment, you should develop inclusive sites that adjust…

If you’re an entrepreneur with a new business, you are probably all too familiar with the daunting challenges of executing a go-to-market strategy.

In our increasingly digital society, having a website and online presence for your company seems like common sense. Updating and maintaining your website is highly important, but when was the last time you redesigned it?  Taking the time to reevaluate your website once a year is wise, especially in the dynamic environment of the marketing…

To stand out in today’s highly digital era, business owners must include corporate branding in any marketing plan. Consumers see an average of 4,000 – 10,000 ads daily, from social media to TV and outdoor ones. The only way to create meaningful connections with your target market is to stand out from dozens of competitors….

When it comes to search engines, Google is the undisputed leader. Learning the ropes on this platform is one of the most effective ways to achieve your digital marketing goals. This search engine giant offers two valuable traffic sources: paid search and organic search. Gaining traffic from these sources involves search engine marketing (SEM) and…

It only takes around 0.05 seconds for site visitors to decide whether they’ll stay or leave. Statistics show that 94% of the time, these decisions are design-related. If you want to provide clients with valuable information in a quick, concise manner, minimalism is the way to go.  Minimalist websites are fully functional brand platforms that…

Having a slow loading speed is one of the fastest ways to lose a potential client. Luckily, there are practical ways to improve site loading times. If you think it’s okay to compromise your load time to create a groundbreaking mobile site — you’re wrong. In today’s world, 47% of visitors expect mobile sites to…

Building an online product involves dealing with many assumptions, from design to marketing strategy. A minimum viable product (MVP) enables entrepreneurs to test a business plan’s validity before going into large-scale development, saving companies time and money. Recent studies show that the number one reason why startups fail is that there is no market need…