Having a slow loading speed is one of the fastest ways to lose a potential client. Luckily, there are practical ways to improve site loading times. If you think it’s okay to compromise your load time to create a groundbreaking mobile site — you’re wrong.
In today’s world, 47% of visitors expect mobile sites to load in less than two seconds. Many of them will even leave if your site doesn’t load in three. Read on to learn more about the importance of fast loading times and how to achieve it in five practical steps.
Advantages of Fast Mobile Sites
With 79% of consumers claiming they won’t go back to a poor-performing site, it’s now more crucial than ever to offer fast loading speeds. Here are some of the top advantages of having fast mobile sites:
- Enhance search engine optimization (SEO) efforts: Google now ranks websites based on their mobile versions. This means loading speed makes a massive impact on a site’s search engine ranking.
- Lower bounce rates: Faster mobile sites generally experience a low percentage of visitors navigating away from them just after arriving.
- Higher conversion rates: More than half of site visitors claim that a fast loading speed is crucial for loyalty.
Let’s find out how to achieve a fast-loading mobile site to enjoy its many advantages.
1. Reconsider Your Mobile Design
When it comes to your mobile design, less is best. Having too many running components like videos, ads, and social media scripts slows your website down. We usually recommend clients to practice minimalism in developing websites, creating pages that are easy to navigate.
2. Optimize All Components
It’s best to optimize all components to improve a site’s loading time. Here are some tips from our design pros:
- You can use tools like Adobe Photoshop to make images up to 80% smaller without compromising their quality.
- Use one to two easily readable fonts.
- Remove all unused codes from a site.
3. Cache Browsers
You’ve probably heard this advice before but didn’t know what to make of it. Caching browsers means storing pieces of information like videos, logos, and images so they will load faster when a consumer revisits your site in the future.
4. Minimize HTML Codes
A site’s coding plays a massive role in its loading speed. Minifying code scripts — or duplicating data without affecting site functions — can drastically improve load speeds. We recommend using plugins to help with these efforts.
5. Always Test Your Website
Optimizing websites for speed shouldn’t be a one-time thing. Instead, we highly recommend making it part of consistent business practices. Knowing how essential site speed is to lead conversion and revenue rates, it’s best to assign teams to test your site for loading speed.
Revamp Your Site Today
If you want a fast-loading, groundbreaking site for your business, get the pros on your side. Schedule an appointment now with our dedicated team of brand strategists, developers, and designers. We can turn your site into a revenue-generating machine in no time!
