May 26, 2021

Responsive Web Design: Why Is It So Important?

By: Xavier
Xavier is an entrepreneur experienced in building five-star teams of developers, designers, marketers, industry experts and more.

With consumers using thousands of different gadgets to surf the internet, having a responsive web design is now more crucial than ever. Imagine a hundred potential clients finding you daily through their mobile phones — and ending up on a non-mobile-friendly site!

To succeed in today’s modern environment, you should develop inclusive sites that adjust to different devices. A whopping 73.1% of visitors will leave your website if you don’t. Read on as we tell you more about responsive features and how they can transform your site’s user experience (UX).

What Is Responsive Web Design?

Responsive web design is a development approach that dynamically adapts to devices of any size or browser window. It allows consumers to use any gadget to search websites seamlessly.

If a potential or existing customer can view your site from any device without the need to reload, scroll, or resize the screen, you have a responsive website. Its features contrast those of a non-responsive design, which keeps the same properties across all devices.

Let’s look at some of the factors that make up a responsive web design.

  • Flexible layouts: Responsive sites use one stylesheet instead of creating different ones for various devices. This feature allows sites to adapt to varying screen sizes and orientations.
  • Media queries: The latest web browsers support these elements, allowing designers to integrate crucial tools from a single site.
  • Website interface: These components allow developers to activate interactive elements like drop-down menus from different touchpoints, including screens, keyboards, and mice.

Our responsive web design at Xicay Technologies improves UX by developing sites that look and work the way they should. We find ways to make them attractive to all users using different devices.

Benefits for Businesses

Our clients often ask us why they should develop a responsive web design. Here are some benefits of using such an approach — all of which can transform your digital presence.

Meet Mobile-First Index Requirements

Google used to rank websites based on their desktop versions. In 2017, the search engine giant announced a game-changer: websites have to offer the same experience across different devices to rank in Google. Today, websites need to have a responsive web design to enjoy maximum visibility.

Improve UX

Providing clients with a seamless experience across all devices improves UX — which Google also considers in ranking sites. At Xicay Technologies, we create sites that offer users fast load times, navigation ease, and aesthetic appeal.

Save Time and Money

Our responsive web design services cater to future devices. With our team of developers and designers on your side, there’s no need to modify websites for the latest iPhones or laptops. Our future proof ways will save you lots of time and money.

Achieve a Digital Breakthrough

Using a responsive web design is one of the most cost-efficient ways to achieve a digital breakthrough. It can boost your SEO efforts, improve UX, and save you lots of time and money. Whether you have an existing website or need a new one, we can help you create the best site that will attract new clients, convert visitors, and increase revenue. Get in touch with us through [email protected] or (617) 671-9292 to learn more about our services.

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