The Top 3 Digital Marketing Mistakes to Avoid and How to Avoid Them

When it comes to communicating with potential and current clients, we think of digital marketing as a great equalizer. Without it, businesses would still have to use expensive traditional platforms like TV commercials, billboards, and newspapers. Today, no matter the business size or industry, digital marketing can turn brands into household names.

Digital marketing allows entrepreneurs to reach a massive audience pool to gain leads, convert clients, and increase sales. However, you don’t have to throw away all your marketing budget on a hit-or-miss approach. In this article, we’ll discuss the top three digital marketing mistakes to avoid and practical ways to avoid them.

1. Failing to Define the Target Market

This advice may seem like a pro tip taken straight out of a beginner marketing course, but we’ve worked with many clients who failed to define their target market. When it comes to any business plan, the first step should be to determine who you want as customers.

Be as specific as possible. Decide the location, age, gender, interests, and digital habits of your target market. Create personas to interact with potential clients in a way that will resonate with them.

Clearly defining your target market will help you:

• Tailor your products, pricing, and digital efforts to appeal to your audience
• Address specific pain points that will turn website visitors into paying customers
• Make the most out of your marketing budget by targeting individuals who will most likely support your brand

2. Fragmented Search Engine Optimization Efforts

Search engine optimization (SEO) is a multifaceted digital marketing branch that you should approach as a whole. Here are some essential SEO factors you should have:

• An accessible website
• Fast page speed and easy navigability
• Mobile-friendliness
• Relevant content
• Inbound and outbound links

Keep in mind that all these factors have to be present for your SEO efforts to work. For example, if you have all the other components in a non-mobile-friendly website, you miss out on the opportunity to tap into 61% of the market.

3. Establishing Your Social Media Presence Without a Strategy

If you’re building your social media presence, you should use content marketing—creating relevant materials that excite, inform, and inspire your audiences to take action. This practice lets you develop consistent messaging across all platforms, which builds consumer trust. Content marketing offers many benefits to businesses of any size:

• Increase social media engagement
• Generate brand awareness
• Establish a strong relationship with customers
• Boost sales
• Enhance loyalty

Content marketing is one of the tools we recommend to our clients to strengthen brand loyalty. This tool is essential for all businesses because loyal customers produce an estimated 65% of your revenue, engage more with your social media channels, and advertise your products and services for free.

Revitalize Your Digital Presence Now

You won’t reach your digital marketing targets overnight, but revitalizing your online presence can help you enjoy long-term success. To do this, follow these practical steps: define your target market, unify your SEO efforts, and practice content marketing.

If you need reliable brand strategists on your side, call (617) 671-9292 now to book your free, no-obligation consultation.